Rice milling machine development trend
First, the industry-specific business model
Milling machinery manufacturing industry based on the judgment of market demand independent production of single machine and complete sets of equipment. Stand-alone production, milling machinery with "more variety, small batch" features. As for complete sets of equipment, due to different requirements in terms of technical requirements, scale of operation and production sites, etc., rice processing enterprises usually place production equipment in line with their own production conditions in terms of component configuration, process layout and design capacity, etc. In order to obtain the most suitable production equipment. Customized business model has resulted in a large number of non-standard components in the products of milling machinery manufacturers, making rice processing enterprises rely more on the after-sales service of milling machinery manufacturing enterprises.
The main products to take the market demand based on the judgment of independent procurement of production and production based on the order combination of parts (especially standard parts), the use of specialized production patterns, in the complete set of equipment to take a customized business model; sales model Take a direct sales model or sales through the dealer.
Second, the industry's cyclical, seasonal and regional characteristics
1, periodic features
The periodicity of the product is basically synchronized with the cycle of the national economy.
2, the regional characteristics
China's rice production has significant regional resource characteristics. At present, among the top 10 rice processing enterprises, the top 6 provinces in terms of rice output are Hubei, Anhui, Jiangxi, Heilongjiang, Hunan and Jiangsu, respectively, and their rice output accounts for more than 70% of the national total.
China's rice milling machinery manufacturing industry is mainly concentrated in Hubei, Hunan, Anhui, Zhejiang and Jiangsu, 2010 into the system of rice processing machinery output distribution.
3, seasonal features
Rice harvest has a strong seasonal and timeliness, China's rice is divided into early indica rice, indica rice and japonica rice. Anhui, Jiangxi, Henan, Hubei, Hunan, Sichuan and Guangxi are the main middle-late indica rice producing areas in Jiangxi, Hunan, Hubei, Anhui and Guangxi. Liaoning, Jilin, Heilongjiang, Jiangsu and Anhui are late japonica rice The main producing areas. The early indica rice generally enters the large-area harvesting stage in the middle and late July of each year, and the early indica rice is concentrated in the market in August. In mid-September, the middle-season rice and the first-season late rice begin to be harvested, the middle-season and late-season rice in October are listed one after another, Rice harvest is completed, the main producing areas of double crop rice ushered in late rice market season.
(1) downstream enterprises to scale, clustering, the direction of the United States
The "Development Policy of Agricultural Machinery Industry" promulgated by the Ministry of Industry and Information Technology in 2011 proposed that the state encourages the development of the agricultural machinery manufacturing enterprises in the direction of collectivization. Based on the combination of market competition and macro-control, the state encourages the establishment of agricultural machinery manufacturing enterprises through mergers, acquisitions and restructurings With international competitiveness of large conglomerates.
To enhance the strength of enterprises, reduce production costs and gain market competitive advantage, large-scale production, intensive management, take the road of integration is the direction of the development of rice processing enterprises. In recent years, some large and medium-sized processing enterprises rely on their financial advantages to continuously improve their anti-risk capabilities. Through integration and upgrading, mergers and acquisitions and reorganization, forming their own brands, expanding their industrial chains, reducing operating costs through intensive production, enhancing market competitiveness and control, Gradually move towards a virtuous path of development. The industrial layout has also been concentrated in the large cities where the production areas, the coastal areas along the Yangtze River and the major rice-milling machinery sales areas are covered.
(2) The demand for large-sized rice milling machines and complete sets of equipment will be higher and higher
The downstream enterprises to large-scale, clustering, combined direction, will inevitably lead to the demand for large-scale milling machine stand-alone and complete sets of equipment is getting higher and higher. The newly-built rice processing production line of the existing large-scale rice processing enterprises is mainly a complete set of equipment with a daily processing capacity of 150 tons and over, which has increasingly stringent requirements on the technical level, processing quality, energy consumption per unit and the proportion of broken rice. The original small and medium-sized rice milling equipment has the advantages of small output, low precision, high energy consumption, rough manufacturing process, low degree of automation and unstable product performance, which can not meet the needs of intensive and large-scale production of rice processing enterprises. The large-scale milling machine stand-alone and complete sets of equipment with a large amount of processing, low energy consumption, excellent process performance, high degree of automation advantages, which can effectively solve this demand.
(3) Technological innovation and technology investment will play an increasingly important role in the industry
The "Development Policy of Agricultural Machinery Industry" promulgated by the Ministry of Industry and Information Technology in 2011 proposed that the state encourage the development of new-type, high-efficiency, energy-saving, environmental protection and safety agricultural machinery products suitable for agricultural production and energetically develop complete sets of equipment for processing energy- Accelerate the revitalization of equipment manufacturing industry, a number of opinions, "emphasizes the active development of efficient, energy saving, low (zero) pollution of the advantages of products and clean manufacturing technology, and gradually eliminate backward products and manufacturing technology;" State Council on Accelerating the Cultivation and Development of Strategic Emerging Industries Decision "made in the positive development of digital, flexible and system integration technology as the core of intelligent manufacturing equipment.
Milling machinery products in the future will gradually to high efficiency, low energy consumption, automation, intelligent, complete sets of direction. Milling machinery information, help to optimize the operation of equipment, real-time grasp of production dynamics; digital and system integration technology is conducive to the development of remote diagnosis, remote debugging and remote control, can maintain production stability and increase production efficiency; equipment flexibility , On the one hand more suitable for "multi-species, small batch" market demand, on the other hand is conducive to improving product quality, reduce product costs; equipment, intelligent, will make the production process of resources, maximize the use of energy.
Future scientific and technological innovation and technical input will play an increasingly important role in the development of milling machinery manufacturing industry. High-end equipment market demand more and more, low-end products will be phased out. Milling machinery manufacturing enterprises only continue to increase investment in technology, the introduction of advanced technology, equipment and management experience, continue to enhance the ability of technological innovation in order to compete in the future place.
(4) increase in product added value, the industrial chain to deep processing, grain processing direction
As biotechnology, information technology and automation control technology are applied more and more to the development of milling machinery products in the future, added value of milling machinery products will continue to increase, the industrial chain will continue to be extended and the products will be used more widely.
The Guiding Catalog of Industrial Structure Adjustment (2011 Edition) includes the development and application of key technologies for the comprehensive utilization of grain and oil processing by-products (such as rice husks, rice bran, bran, germ, and meal). In addition to rice processing main products, rice can also be the main products and their by-products such as broken rice, rice bran, rice embryo, rice husk, rice husk and other processing, made of new products, to make the best use. The rice processing enterprises in economically developed countries in the world have realized the industrialization of deep processing and utilization of cereals. However, the use of rice milling machines in our country has gradually started from the initial processing of pure rice and started to develop horizontally in the industrial chain of downstream products.
The "Guiding Catalog of Industrial Structure Adjustment (2011 Edition)" for the first time included the development and production of special cereal processing equipment into "encouraged categories." At present, China has a great variety of cereals and grains, different processing characteristics and scattered resources, which have brought great difficulties to industrialized production. Most of the processing of miscellaneous grains followed the traditional backward processing technology, there is no advanced processing technology and processing equipment, market demand and outdated processing technology equipment contradictions. The lack of industrial equipment for the processing of miscellaneous grains situation to be solved. Therefore, the main grain milling machine based on the conversion of special equipment for grain processing has greater room for development.
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